Grade 8 Food and Nutrition
Unit Healthy Food Choices
Lesson 5
Food advertisements: How media affects the foods we eat or
which brand we choose?
Student objectives:
Students will analyze food advertisements to better
understand how products are marketed.
Students will create
their own advertisements using learned techniques to promote healthful foods.
Students will describe how food producers use advertising
and marketing to promote their foods.
Students will be able to describe what techniques they used
to make their ad to appeal to target audience.
Students will be able to define marketing and advertising
terms such as target audience, consumer, test panel, tag line, and media
format.
CSO: WVEIS 0739 Nutrition and Wellness
HSTE.O.NW.5.4 analyze the information on food labels.
HSTE.O.NW.9.1 implement the use of software and hardware
HSTE.O.NW.9.2 utilize the Internet as a resource/research
tool.
Day 1
Introduction:
Continuing with the theme of making healthy eating choices
students will be introduced to food advertising, food marketing and food
styling. Classroom discussion of what
factors go into our food choices.
Introduce the professions of food stylist, food photographer and
advertising expectative with a marketing firm.
Students will be given a resource packet of websites and videos that
they can research on this subject.
Day 2
Students will report to the computer lab to research food
marketing, food photography, food styling and commercials. Working in groups of three the students will
compile a report of their findings along with a list of websites visited. Students will start to design a advertising
postcard for a food product of their choice.
The postcard creator will help you design the back of your postcard. The front can be designed after you print
your postcard. You can decorate the
front of the card anyway you want but remember the purpose of the card is to
promote a food product. You may use the
postcard creator or create you own.
Post card creator
Day 3
Students will continue to work on their postcard’s . Each group will develop a marketing campaign
based on their postcard advertisement and prepare a class presentation.
Day 4
Each group will present their postcard to the class along
with their marketing campaign. Students
will critique the ad and campaign and give examples of what tactics were
successful and why.
Web Resources
You can choose to view these websites or research your own
sites for this project. Each group will
compile a list of websites visited or videos viewed.
Did you make a sample post card for students? Don't forget o connect the lesson plan to the Partnership for 21 Century skills framework.
ReplyDeleteLet me know when you get these posted!