activity 2

What do you think about this person based on the cover of the magazine? How does he look?  How does he make your feel?

In this first magazine which is muscle and fitness, Arnold S. is buff and flexing his muscles letting the reader that this is what physical fitness looks like.  Arnold S. is tan and looks like a force to reckon with, a strongman or a warrior.  The cover makes me fell less than fit but realizing that he would not be a man for me because to much time would be spent on keeping that physic.

2. What is the main purpose of this magazine? The main purpose of this magazine is to promote main fitness and bodybuilding.

3. Describe who you believe is the magazine's intended readership.  I believe that this magazine is intended for the older teen to early thirties male who want to be fit.

4. What lifestyles, values, points of view are represented or omitted? I think the cover is confusing with the story headline that states stay out of the gym to burn more fat and then two articles that promotes Arnold’s workout and 20 inch arms. I think that this was done to capture both the very enthusiastic and the more couch potato type that wishes they were more physically fit.

The second magazine Esquire shows Arnold S. as a businessman.  He is smiling and appears less intimidating that the first cover.  He portrays a man you can trust.  The magazine is for the professional to present stories of interest that will affect their daily lives.   I believe that this magazine is intended for the thirty to sixty year old that is a working professional.  I find the picture nesxt to Arnold to be interesting because the message for him is that he wants to be the next governor of California but the rest of the edition deals with the contribution of British music.  It is an interesting choice because California is a more liberal state while Arnold has a conservative message.  I question if the other article and the laughing pose is an attempt to make him more appealing to the liberal voter.