Century Link
The Century Link commercial is a cheerful commercial with a upbeat song. I like the use of the slinkies to make a familiar
connection but also to show how all people are connect. I did have trouble with the message which was
not clear to me and I may have missed the message that Quest has merger with
Century Link.. I think the
deconstruction was on point but critical.
I did not think that the commercial favored one cultural group over
another and made a connection between several different commercials. I would not make a decision to use Quest
services solely based on this commercial.
Alltel
I agree that Alltel's commercial contained
stereotypes of both the middle class family and the Latino men. I think on the surface the commercial is
funny and delivers the message of concerns over high cell phone bills. After I listened to the deconstruction I
could see how it could be offensive to the Latino community. The men were portrayed as loud uneducated and
unsophisticated living with a farm animal and three living in one room while
the white family had a beautiful house. I also did not see the disclaimer in
the commercial and when the terms of the service was pointed out, the message
seemed deceitful and a company I would not trust. I do not agree with the extent the deconstruction
went about the white family. I think that the message would have been the
same if a middle class black family replaced the dad, mother and daughter.
I agree that this commercial was not so much about race as it was about class. I think the commercial marginalized lower income families. The hidden message was that normal family are home owners while people who rent are "wacky".
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